On this day in 1927, a tiny new enterprise opened its doors at 10 a.m. in Washington, DC: a nine-stool root beer stand that was soon named The Hot Shoppe.
Who would have believed that this small business would be the start of one of the most successful lodging companies in the world and it all began with a root beer stand. Founder J. Willard Marriott and his wife, Alice, got their young business off the ground by quenching people’s thirst during Washington D.C.’s hot, muggy summers. Good food and good service at a fair price became a guiding principle for Hot Shoppes restaurants--and for Marriott International as it grew.