http://www.caterersearch.com/Articles/22/11/2012/346309/revenue-managers-are-the-hospitality-leaders-of-tomorrow-hospace-delegates-hear.htm
I have always maintained that the best and the most frustrating 12 months of my career were those during my sojourn in to Revenue Management. It was a "pressure cooker" learning experience for me, in a role that had a huge impact on the business that I was employed in at the time. The skills that I learnt have stayed with me, influencing every strategic decision that I now take with respect to both rooms optimisation and hotel wide promotional activity.
As a General manager, you can apply the core principles of Revenue Management right across the business, targeting resources and spend appropriately; from taking a view on factors that drive additional demand, be they engaging existing clients to encourage loyalty, or price lead initiatives to bolster slower nights in the calendar, through to the value of packaging the business into inclusive products to drive on-spend and of course the obvious setting of room rates to achieve optimum Revpar. In this respect, I get to really enjoy the application of my lessons learnt from "the dark side," whilst still engaging with guests, bookers and associates every day, which was the part of being bunkered down in the revenue office that frustrated me.
So, I wholeheartedly agree with the panel. All aspiring General Manager's should aim to get some exposure to revenue management as part of their career plan. You never know, you might actually enjoy it! :)