Genius - thinking out of the box and onto the seas

The ice cream market here in Bournemouth is massive in the summer - over last weekend alone, just Saturday and Sunday; 70,000 ice creams were sold by the official beach vendors.

Over the years, this must have presented itself as an obvious opportunity to many a budding entrepreneur, wanting to grab a piece of this 99 action.

The challenge has been however, that the council owns and license all of the retail opportunities along the beach - the beach and promenade that they own.  I have no issue with this, as they do a phenomenal job of cleaning the beach every single night to present visitors with untouched golden sand every morning.

So, with all this said, for the creative thinker, there must be a way around this obstacle......  So, if you can't work from the beach or promenade,..... what about from the sea???

Genius!